Oct 14, 2026

Note to University Officials: Elevate Marketing Above Ideology

Higher education needs a new marketing strategy for an era of declining enrollment and growing skepticism about the value of college.

Several years ago, when I headed marketing at a major public university, a colleague suggested we needed our own “moonshot” to stem the tide of declining enrollment.   I took the…

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Oct 13, 2026

Test-Optional Isn’t Looking So Good

Few high school students have ever looked at a Saturday morning SAT or ACT and thought, “This is exactly how I want to spend my weekend.” But while standardized tests…

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Oct 12, 2026

The AI Economy Still Needs Beginners

At the University of North Carolina at Charlotte, computer science student Jaylen Carroll found an unexpected connection between artificial intelligence (AI) and horticulture. Drawing on his academic interests, he helped develop a…

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Oct 9, 2026

The Myth of Neutral Education

Out of the great 19th-century liberal revolutions, there was the aspiration that society could forge a new path with the formation of neutral institutions. This was particularly salient in public…

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Oct 8, 2026

DEI Doesn’t Belong at Yeshiva University

Yeshiva University takes its name from a Jewish study hall, where dissenting views and passionate disagreements are encouraged. However, YU’s institutionalization of DEI—a profoundly rigid, intolerant ideology—flies in the face…

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Oct 7, 2026

Teacher Education Without the Education Establishment

In 2012, Dr. Daniel Coupland, professor of Education at Hillsdale College, published a Martin Center (then the Pope Center) article entitled “A College Reinvents Teacher Education.” That piece described how…

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Oct 6, 2026

The Standardized Test War Heats Up Again

For quite a few years, the opponents of using standardized tests in college admissions were riding high. More and more schools were falling for the argument that the tests were…

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AI — Tara Winstead, Pexels
Oct 5, 2026

Higher Ed Is Still Muddling Through AI

It has been nearly four years since OpenAI announced ChatGPT in November of 2022, and most universities continue to muddle along with their AI efforts. Many are treating it as…

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Fire in Rome by Hubert Robert.
Oct 2, 2026

John Adams Warned Us About the Professors

For the first time in its history, the American Association of University Professors has endorsed a political candidate, and—you guessed it—he’s a democratic socialist. On July 30, the organization formally…

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