Contra the “McDonaldization” of Higher Education

The term “McDonaldization” was coined by sociology professor George Ritzer in 1993. He meant for it to describe “the industrial process of rationalization that [was] expanding beyond industry into the cultural and educational spheres.” Ritzer’s term caught on and in 2002, Dennis Hayes and Robin Wynyard applied it to higher education in a book they … Continue readingContra the “McDonaldization” of Higher Education”